The Importance Of Strategies To Success - 1166 Words

Some forex recommendations that may deliver you to success With phrases like uptrend and downtrend, pips, zero-sum recreation, and bull and endure markets, the lingo by myself inside the foreign exchange marketplace can motive some people to run away screaming. Understand, though, that any new avenue you explore goes to have uncommon surroundings. After you recognise the small matters and analyze the lay of the land, you will start buying and selling for greenbacks. This text can positioned you on the right song. Set your feelings apart and be computerized for your method. Comply with successful patterns with the identical movements that brought about that success. By using improvising you run the hazard of making a brand new dynamic†¦show more content†¦Before your buy an automated forex buying and selling software program system ensure which you have one which suits your personal wishes. The software program is useless to you except you comprehend it will suit you. For instance, there are structures that cowl many currencies and others that cover brokerage and buying and selling activities. Do your studies on the software earlier than you purchase it. In case you want to make money to pay your bills you shouldnt be buying and selling foreign exchange. There is a lot of hazard involved with foreign exchange buying and selling. Its far something you should do with unencumbered cash that isnt needed some other place for your finances. If you are trading to make your loan fee, you will come to be losing your shirt. Make a trading plan and keep on with it. Even in case you are most effective dabbling in the foreign exchange marketplace, you must have a plan, a enterprise model and time-tables charting your goals. If you trade without those arrangements, you depart yourself open to making aimless, undirected trades. Whilst you change as the mood strikes you, youll frequently pile up losses and seldom reap quality profits. In relation to final out your positions in forex, there is a right order to doing so. It wont appear like that huge of a deal, but you must always close out your dropping positions before last out the winning ones. Some hold the losers openShow MoreRelatedThe Long Term Performance And Operational Success Of A Firm1691 Words   |  7 Pagesthe chapter and it is important for the long-term performance and operational success of a firm. A firm must adapt to the changing market and technological environment is another major concept that is explained briefly in the chapter. Strategic management provides a clear sense of strategic vision for the firm, sharper focus on what is important, and an improved understanding of a rapidly changing environment. Importance of innovation is another important concept explained in the chapter with respectRead MoreIdentification And Discussion Of Critical Success Factors1432 Words   |  6 PagesIdentification and Discussion of Critical Success Factors According to Blocher, Stout, Juras and Cokins (2016), â€Å"One of the first steps in implementing strategy is to identify the critical success factors that the firm must focus on to be successful† (p. 35). By identifying core competencies and opportunities, the organization can choose a competitive strategy that allows them to focus on what they do best in order to provide an advantage over their competitors. Equally important, is understandingRead MoreWhy You Shouldn t Build A Corporate Fitness Center1710 Words   |  7 PagesSweat for Success Almost everyone aspires to be successful; however, most people do not know how to achieve it or clearly define up front what success means. Success is more than just the accomplishment of a goal or purpose; it is appreciating yourself, loving what you do, and enjoying how you do it. Joshua Love, president of Kinema Fitness Center, is a prime example of a successful individual. The purpose of this essay is to determine if his article, Why You Shouldn’t Build a Corporate Fitness CenterRead MoreContent Area Literacy1167 Words   |  5 PagesCONTENT AREA LITERACY IMPORTANCE Tracey Turner EDUC 525A Instructor: Craig Carter December 7, 2014 CONTENT AREA LITERACY IMPORTANCE Literacy is an important aspect for success in life in general. An individual’s success in the classroom, in their career, and in their quality of life is directly related to how literate that individual may be. Literacy is more than the ability to read, but how an individual uses written information to function in life. Literacy was traditionally thoughtRead MoreTime Management1233 Words   |  5 Pagesmatter the task or job. The following essay will describe time management and its importance in the work place as well as its importance for those who use it on a more personal level such as studying and learning. The essay will also explore strategies for maximizing time management and the associated individual responsibilities of time management. Finally, the benefits of time management will be discussed. Importance of Time Management Time management can be described as basically being able toRead MoreThe Problem Of Teacher Anxiety978 Words   |  4 PagesThe Problem of Teacher Anxiety One of the main problems that inhibits outdoor education is teacher anxiety. Researchers have found that although teachers understand the importance of outdoor education, they are hesitant to exercise it because of the difficulties they may encounter (Tatar BaÄŸriyanik, 2012). In a study by Scott, Boyd, and Colquhoun (2013), they found teachers possess three main apprehensions: loss of control, loss of expert status, and working with others. After conducting theRead MoreLeadership, The And Body Of An Organization1433 Words   |  6 PagesLeadership is an important element in strategy management. Leadership is the link between the soul and body of an organization (Meinke, 2014). The leadership team drives an organization to success through effective strategic planning. Strategic planning refers to all efforts that produce fundamental decisions and actions that are used in shaping and guiding a company to success (Meinke, 2014). When strategic plans are properly executed, they influence the way employees think and act, which in turnRead MoreIkea s Successful Entry Into The Furniture Retail Market918 Words   |  4 Pagessell their products for â€Å"cheaper† by commissioning local manufacturers to produce IKEA products (Allen, n.d.). The internationalization importance relating to IKEA is imperative to Kamprad’s strategty that allows firms to market their products globally for future business opportunities globally (Global Marketing Today, 2011). The internationalization importance relating to IKEA is imperative to Kamprad that allows firms to market their products globally for further business opportunities (GlobalRead MoreProcter And Gamble : An American International Corporation Essay1116 Words   |  5 Pageshumans and animals. The two multinational companies utilise effective operation strategies such as, use of global factors, outsourcing, application of technology and quality management to improve business outcomes. Examining the i mportance of operations strategies shows the effect it has on a businesses outcome, Procter Gamble and Eli Lilly are an ideal of observing this. Businesses need to identify operation strategies in order to fulfil business outcomes. PG is a company that wants their consumersRead MoreStrategic Management: Crafting and Executing Strategy1252 Words   |  5 Pages Crafting and Executing Strategy Introduction The purpose of this report is to present the importance of strategic planning for a business organization. The industry chosen for this report is airline industry and the company name is Asian Airlines. The report starts with a strong argument supporting why and how a strategic plan is important for an airline business and proceeds by discussing the mission and vision statement for Asian Airlines. The next section establishes five key objectives

Essay about Walt Disney Case Study - 1867 Words

The Walt Disney Company The Entertainment King I. Executive Summary After analyzing the Walt Disney case, we found that the root issues include the need to increase revenue to reach the 20% growth target set by upper management and to expand into new markets and/or industries. We used a Porter’s Five Forces analysis to develop our alternatives (Please See Exhibit A for further information). The alternatives that we proposed were to expand globally and enter the Internet and cable distribution industry. We analyzed these alternatives against a set of selected criteria including: the time to implement, how the alternatives fit with Disney’s corporate culture and corporate synergy, if the alternative would provide a competitive†¦show more content†¦We believe that Disney’s root issue at hand is its declining growth and revenue due to loss of market share, and that one of the ways it can deal with this problem is moving into the cable provider realm by acquiring or merging with one of the large cable providers of today. How ever, since Disney would most likely merge with one of the largest cable providers, this would affect the time it would take to implement the merger and integrate itself with the other company. Since Disney already owns several television networks such as The Disney Channel, ABC, and ESPN, it has the means and know-how to compete in the cable industry, so there are many overlapping interests with Disney and a large cable provider. This would prove to be very helpful on the account that Disney actually merges with a provider because it should not be as hard to transfer their competencies from one to another. The time it takes to fully implement the merger should be shortened by the fact that these competencies exist, and it should also help to make the integration of the cable provider with Disney easier. We can use the time to implement and integrate as a criterion of how successful the merger would be by comparing it to other known mergers that have taken place recentlyShow Mor eRelatedWalt Disney Case Study2980 Words   |  12 PagesJanuary 2013 I – Executive Summary The Walt Disney Company is one of the largest media and entertainment corporations in the world. Disney is able to create sustainable profits due to its heterogeneity, inimitability, co-specialization and immense foresight. During the late twentieth century, Michael Eisner founded and gave a rebirth to Walt Disney Company. Eisner revitalize TV and movies, Themes Park and new businesses. Eisners takeover for fifteen years had climbed the revenuesRead MoreCase Study : Walt Disney Company1789 Words   |  8 Pages1 – Chapter One 1.1 – Case Study Background: The Walt Disney Company was founded on October 16, 1923 when Mr.Walt Disney signed a contract with Mr. Winkler for producing a series of Alice Comedy. Then the company never stop. Its first cartoon Trolley Troubles was released in 1927 whereas, very first â€Å"Mickey Mouse† cartoon was released in 1928 and it was also the first appearance of â€Å"Minnie Mouseon† on screen. Moreover, the first full-color cartoon Flowers and Trees was released in 1932 whichRead MoreCase Study : Walt Disney Company5336 Words   |  22 Pages1 – Chapter One 1.1 – Case Study Background: The Walt Disney Company was founded on October 16, 1923 when Mr. Walt Disney signed a contract with Mr. Winkler for producing a series of Alice Comedy. Then the company never stop. Its first cartoon Trolley Troubles was released in 1927 whereas, very first â€Å"Mickey Mouse† cartoon was released in 1928 and it was also the first appearance of â€Å"Minnie Mouse† on screen. Moreover, the first full-colour cartoon Flowers and Trees was released in 1932 whichRead MoreEssay Walt Disney Company Case Study1555 Words   |  7 PagesWalt Disney Company Case Study PART I Why is Disney so successful The success of Disney is a combination of creativity and innovations, and the managerial ability to identify and take advantage of every possible synergy. Walter Disney was the entrepreneur who had the creative skills. Knowing his limitations, he let other people do what he couldnt do good enough himself. This is an important skill, as it leads to quality products being made. The step from making short cartoons to doingRead MoreConflict at Walt Disney- Case Study1170 Words   |  5 PagesConflict at Walt Disney Eve Stapler Webster University Conflict at Walt Disney Within every organization there is some type of conflict, whether the conflict is personal, organizational or emotional. But the key is to manage the conflict so as to not hinder the profitability, functionality or public image of the company so that it is viable competitively. In the case of the Walt Disney Company, although the company had conflict within the organization, this did not hinder its competitivenessRead MoreA Strategic Management Case Study on the Walt Disney Company8543 Words   |  35 PagesA Strategic Management Case Study on Erika Erro | Mimilanie M. Mabanta | Javi Mendezona | Clara Poblador Tour 198 Prof. Emma Lina F. Lopez Introduction Company Background When brothers Walt and Roy Disney moved to Los Angeles in 1923, they went there to sell their cartoons and animated shorts. One could only  dream  that their name would one day be synonymous with entertainment worldwide. But then again, that is how The Walt Disney Company has made their fortunes over the last severalRead MoreEssay on The Walt Disney Company Case Study2812 Words   |  12 PagesBUSMRH 4490 Strategic Management Case 2 The Walt Disney Company: The Entertainment King Kaitlyn Kisiday Alex Maicks Chelsea Parker Jonathan Russ Ryan Terek 1.) Why has Disney been successful for so long? Disney has sustained prolonged success for a variety of reasons. One source of success was the way Walt and Roy Disney decided to manage the company internally when the organization was founded in 1923. Disney emphasized teamwork, communication, and cooperation in the workplaceRead MoreThe Walt Disney Companys Yen Financing, Harvard Case Study1352 Words   |  6 Pagesnext six months, meaning that it becomes more expensive to buy  ¥ and more expensive to buy the foreign import. Risk can work both ways: if the ex-rate is 125 ¥ / $ (dollar appreciates, Yen depreciates) in 6 months, the cost is only $800. In this case, the dollar got stronger, so it became cheaper to buy Yen, and the foreign product (priced in a fixed amount of Yen) became cheaper. Ex-rate volatility (currency risk) means the cost of parts could range between $800-1250 over the next 6 months forRead MoreInternational Business Case Study: Problems and Key Issues of the Joint Venture Between Walt Disney Co and Hong Kong Special Administrative Region686 Words   |  3 Pagesof the Case The joint venture between the Walt Disney Co and Hong Kong Special Administrative Region (HKSAR) government (Landreth 2005) is at a risk and the magic of Disney is no more working in Hong Kong due to several reasons. The purpose of writing this paper is to analyze the case and find out why the park which was perceived to be a profitable market is suffering from losses since its opening in September 2005. The case shows many flaws due to which Government of Hong Kong and Disney failedRead MoreDisney s Corporate Strategy For Long Term1314 Words   |  6 Pages------------------------------------------- Title Page Page 2 --------------------------------------------------------------------------------------Table of Contents Page 3 ------------------------------------------------------------------------- Disney s Corporate Strategy Page 4 ----------------------------------------------------------------------------- Assessment of long-term Page 5 -------------------------------------------------------------- Assessment of Competitive Strengths Page 7

The Theme Of Love In John Donnes Holy Sonnet XIV

Have you ever wanted something that you knew was bad for you, but you wanted it anyway? Love is something that is complicated and heady but so easily controls many. As there are many ways to love, it can be something that is equally bad and good for a person. In John Donne’s Holy Sonnet XIV, he captures this sort of uncontrollable and needy desire that comes with love. Throughout the poem he not only speaks of themes that include uncontrollable desire, and not having self-control when it comes to actions of love and sex; but he also builds up these themes through tones he implies and makes in the sonnet through word choice and symbolism. The story explained throughout Donne’s Holy Sonnet XIV is not too complicated to understand. The†¦show more content†¦In the sonnet Donne uses words that contradict each other. For example, in the second line of the sonnet the speaker says â€Å"†¦knock, breathe, shine, and seek to mend;† where as in the fourth line the speaker says â€Å"†¦break, blow, burn, and make me new.† The ideas Donne presents in these lines contradict because the speaker is saying he wants different things. In the eleventh and twelfth line the speaker states that he wants to be ‘untied’ and yet he also wants to be imprisoned. Then in the last three lines the speaker makes references to being imprisoned and how he â€Å"†¦never shall be free† but he wants to be ravished and enthralled by God in order to become free. This juxtaposition of ideas gives the sonnet a tone of uncertainty. Donne purposely uses these contradictions to show that the speaker cannot decide what he wants. Donne uses words that not only have a distinctly sexual undertone, but also are forceful as if the speaker is unwilling. In the third and fourth line, Donne says â€Å"o’erthrow me, and bend Your force†. This comes across as sexual and could be referring to a sexual partner. Donne refers to the speaker as being ‘enthralled’ in the eleventh line. Enthrall in the Oxford English Dictionary also means to enslave. In the twelfth line Donne also refers toShow MoreRelatedJohn Donne s Metaphysical Poetry2151 Words   |  9 PagesJohn Donne’s metaphysical poetry is where theology crosses with sexuality. The connection between spiritual love and erotic love becomes apparent. Throughout his whole life Donne found love in everything. In his early life his focus was on the love of women, and then it transitioned to the love of his wife, and ultimately the love of God. His work defines the unity of these contrasting ideals in every man and woman. ‘Batter my Heart’ and ‘The Ecstasy’ displayed the connection that can be found betweenRead More Donnes Holy Sonnet XIV - Batter my heart, three persond God1536 Words   |  7 PagesDonnes Holy Sonnet XIV - Batter my heart, three persond God Batter my heart, three persond God; for, you As yet but knocke, breathe, shine, and seeke to mend; That I may rise, and stand, oerthrow me, and bend Your force, to breake, blowe, burn and make me new. I, like an usurpt towne, tanother due, Labor to admit you, but Oh, to no end, Reason your viceroy in me, me should defend, But is captivd, and proves weake or untrue, Yet dearelyI love you, and would beRead MoreAnalysis of Holy Sonnet XIV Essay1496 Words   |  6 PagesAnalysis of Holy Sonnet XIV Throughout history, many people have endeavoured to convey their interpretations, or experiences, of the relationship between God and mankind. Many interpretations are positive - Psalm 139 of the Bible, for example, portrays the relationship between man and God as a personal and intimate one - yet just as many are decidedly negative. One such interpretation is Holy Sonnet XIV, an intensely personal poem by John Donne which explores the feelingsRead More Biography of John Donne Essay3729 Words   |  15 PagesBiography of John Donne John Donne was an English poet and probably the greatest metaphysical poets of all time. He was born in 1572 to a Roman Catholic family in London. His father died when John was young leaving his mother Elisabeth to raise him and his siblings. Throughout Donne’s life his experiences with religion were full of trials and tribulations, something that can be clearly seen in his poetry over time. He remained Catholic early in life while he attended both Oxford and Cambridge

Research Methodology And Methods Of Research - 1033 Words

CHAPTER THREE RESEARCH METHODOLOGY 3.0 Introduction There are various methods of research which can be implored in carrying out a study. Research method is very important because the use of different methods gives different results. This chapter explains and justifies the materials and the methods used in the research. The selection of method used for the research is based on the research problem, aim and objectives of the study to be achieved. This chapter therefore fully explains the research design; strategies; methods of data collection; data analysis, sampling technique and the target population. This chapter will also show the validity and reliability of the selected method 3.1 Research Methodologies According to Creswell (2009), there are four different methodologies; postpositivism, constructivism, advocacy/participatory and pragmatism. Postpositivism recognises the fact that we cannot be â€Å"positive† when studying human actions and behaviour. We do need to understand the world in which we live and work and develop subjective meanings of our experiences as suggested by social constructivism (often combined with interpretivism). This suggest the researcher looks for the complexity of views through the use of an open-ended questions rather than narrowing meanings into fewer ideas. This is related to qualitative data gathering using a semi-structured interview. The aim of constructivism method is that researcher rely on many participants view of the study and make senseShow MoreRelatedResearch Methodology : Research Methods1868 Words   |  8 Pages 3. Research Methodology 3.1 Introduction This chapter will focus on the research methods application and explain why use these research methods to accomplish this case study. This study was used the qualitative method to collect various data in order to get more depth and comprehensive information to explore the questions of this study. The qualitative method mainly used in exploratory research on objectives, it can be used to obtain potential causes, ideas, and motivations. Furthermore, the qualitativeRead MoreResearch Methodology For Research Methods Essay2303 Words   |  10 PagesSurvey research methods are one of the most widely used research methods in education. This non-experimental, quantitative research design is most often used to gather information about the subject’s attitude, beliefs, opinions, or similar types of information (McMillian Schumacher, 2010). With this method, the researcher selects a sample of subjects and either administers a questionnaire or conducts interviews to collect data from the subjects. There are several benefits to using surveys in educationalRead MoreMethodology: Scientific Method and Research785 Words   |  4 PagesHow Do You Write a Methodology If you want to make your research appear more credible there is no option but to understand in detail, how to write a methodology. A research methodology will help you showcase your knowledge of using alternative methods that help in presenting your research topic more valid. The best way to demonstrate your research is by using a qualitative or quantitative research process. The following are the general guidelines that you should follow depending on the type ofRead MoreMethodology And Methods Of Quantitative Research1627 Words   |  7 PagesCHAPTER 3 3.Methodology 3.1Introduction The methodology’s aim is to give an outlined loom of how to extract and collects the grouped primary research data by way of responding to the research topic in the most appropriate manner. Notions and philosophies that emphasize the right procedures are taken into account in the way of effecting judicious methodology. The methodology area identifies, clarifies and explains the approaches that will be taken to lead primary research and confirms any misunderstandingRead MoreMethodology And Methods Of Research Design Essay1344 Words   |  6 Pagesdesign and methods to be employed in this study. This chapter further introduces the justification and rationale behind the choice of the research design, method, and analytical process upon which this study will be founded. It also highlights details of the research design, target population, sampling procedures and technique, data collection tools, analysis and presentation as well as ethical consideration. 3.1. Research Design Saunders, Lewis and Thornhill (2009, p.600) defines research design asRead MoreResearch Methods And Methodologies For Midwifery Practice3359 Words   |  14 PagesResearch Methods and Methodologies for Midwifery Practice The aim of this research assignment is to demonstrate the ability to critically appraise two pieces of research evidence which relates to midwifery and use the evidence to make recommendations for change to improve the quality of care. The topic that has been chosen is what is the best management to prevent perineal trauma during labour and the long term effects perineal trauma has on women. In particular the â€Å"Hands Off or Hands On† (HOOP)Read MoreResearch Methodology For Adopting Mixed Method Approach1282 Words   |  6 PagesMethodology: In this chapter, the research methods commonly employed in social sciences, namely, qualitative, quantitative and mixed methods will first be discussed. I shall then describe my own research design, including the philosophical approach I adopted. This approach will be explained by identifying the ontological and epistemological standpoints assumed. The research strategy will be clarified, and the sampling procedures and participants of the study will be described. The processes of dataRead MoreTheory Behind The Method And The Methodology Of A Research Project2583 Words   |  11 Pages3.0 Methodology It has been stated by Van Manen (1990) that the methodology is the framework of any research, It is suggested that the methodology is the theory behind the method and the methodology aids the researcher in deciding upon a research method. 3.1 Research Philosophy Easterby-Smith et al. (1997) highlights the importance of the physiological issues when designing a research project as it could affect the overall quality of the work. Three reasons of the importance of research philosophyRead MoreResearch Methods And Methodology Of A Systematic And Rigorous Way1335 Words   |  6 PagesResearch Methods and Methodology A methodological framework was necessary to organise the project in a systematic and rigorous way however this methodological framework must be underpinned by a conceptual framework (Denscombe, 2010), which represents my preferred approach to this inquiry. This framework supposes that firstly, metacognition holds lifelong value for the pupils and will improve their enjoyment and achievement. And secondly, that my teaching can be improved by more inclusion of metacognitiveRead MoreResearch Methodology : Methods For Collecting Information And Interpreting Them Essay2164 Words   |  9 Pages RESEARCH METHODOLOGY Introduction: The heart of any research is the methodology that is used to support the whole research through appropriate methods for collecting information and interpreting them. The main two types of Research methodology are: qualitative and quantitative. Based on the research type, literature reviews, the problem that the research has to address are always linked to the methodology. Qualitative research is a constructed understanding and

Analysis of Kate Chopin and Her Works Free Essays

Write a critical analysis of any aspect of â€Å"The Story of an Hour† which you found of interest and significance. Kate Chopin’s ‘The Story of an Hour’ is a short yet complex piece describing the feelings of Mrs Mallard. This story is overflowing with symbolism and imagery. We will write a custom essay sample on Analysis of Kate Chopin and Her Works or any similar topic only for you Order Now The most prominent theme here is the longing for freedom. Chopin focuses on unfolding the emotional state of Mrs Mallard which can be separated into three stages: quickly moving to grief, through a sense of newfound freedom, and finally into the despair of the loss of that freedom. A critical analysis of â€Å"The Story of an Hour†   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Kate Chopin’s â€Å"The Story Of An Hour†, in my opinion, is a good piece of literature. It is well written, clearly written, entertaining, and it brings a bit of a challenge to the reader. Starting with the title, Chopin described part of the setting. We already know that everything that happens during this little drama, happens within an hour. This title brought curiosity upon me because I did not realize that many things that could affect one’s life could take place in an hour. For example, the recent tragedy in America, within one hour much had happened in the borders of the United States and Chopin’s choice of title brought that to my attention, within an hour much could happen that could completely change someone’s life. The way the story is written is very straightforward. The author tells you exactly what is happening but still leaves enough room for your imagination to fill in the blanks. For example, when Chopin describes Louise’s room with â€Å"the open window, a comfortable, roomy armchair† (page 378), and then goes on to describe what Louise sees outside, she tells us that our protagonist isn’t living a bad life monetarily. Louise has a nice comfortable chair in her bedroom where she has a nice view of a square with trees and people. The way Chopin describes the weather follows the same suit. â€Å"There were patches of blue sky showing here and there through the clouds†Ã‚ ¦in the west facing her window† (page 378). The author tells you what to imagine but there is still room for you to add, for example, the sun shining through the clouds and warmly hitting her face, among other things. Analysis of Kate Chopin And Her Works â€Å"Free! Body and soul free! † Those are the great words written by the great American author, Kate Chopin in â€Å"The Story Of An Hour† in 1894. Her real life stories were her biggest influences in her literature and her unique themes. Perhaps one of her most famous works was her first novel, The Awakening. Some of her other works include â€Å"The Storm,† â€Å"Lilacs,† Madame Celestine’s Divorce,† and â€Å"Desiree’s Baby. What is Chopin’s writing style? What traits are recognizable in all of her stories including the ones mentioned above? More importantly, was feminism a valuable subject in her themes and her life or was she just a normal woman who believed in equality? The answers to these and more questions lie ahead so just sit back and enjoy the ride. To understand Kate Chopin’s writing style, you must first understand her life. She was born Katherine O’Flaherty in 1850 to an Irish and French family In St. Louis, Missouri. Her grandmother and great-grandmother lived with them and were great influences in her life and later in her writing. Chopin learned French and female endurance from living in a house full of women. Her great-grandmother also told her stories about her own grandmother, who ran a ferry service and was very promiscuous. She told her stories about women who were daring and women that didn’t marry. When she married Oscar Chopin at the age of twenty, the two took a three-month-long honeymoon in Europe where she began writing a journal. They lived together in a small town in Louisiana, which included a community of a lot of different races. She liked to observe different people that lived around her and this soon became one of the main details in her stories. When her husband died, she took over their plantations and ran their store, a bold step for a woman of her time to take (Howard). All of these events in her life can be found in some way or another through her literature, mostly in that of her novel, The Awakening. The Awakening’s main character is Edna Pontillier, a woman aware of her sexual cravings and open about them as well. Many see Chopin’s novel as â€Å"an explanation of the solitary soul, still enchanted by the primal, charged, and intimate encounter of naked sensation with the astonishing world† (Domestic Goddesses). Although I have never read The Awakening, I’m sure that this theory is true. Chopin believed that it was natural for a respectable woman to have sexual feelings. Her themes generally consisted of love, passion, marriage, independence, freedom, and restraint, all of which are present in The Awakening. Her theme of women winning their self, as a whole is understood when Edna says â€Å"I would give the unessential; I would give my money, I would give my life for my children; but I wouldn’t give myself. † The Awakening is How to cite Analysis of Kate Chopin and Her Works, Papers

Project Quality Management And Environmental Impact Assessment

Question: Describe about the Project Quality Management And Environmental Impact Assessment? Answer: Introduction: Most of the construction projects fail to generate expected deliverables due to presence of problems related with poor quality of work, cost overrun and delays (AboMoslim and Russell, 2014). According to Boton, Kubicki and Halin, (2013) increased number of reworks and material wastage reduces the overall efficiency of projects management techniques for developing large constructions. Douglas, (2013) opined that need of implementing quality management tools is increasing for large construction projects as the complexity of designs are increasing. Gatti, (2013) states that quality management techniques require being implemented in all phases of construction projects. It is required in order to improve overall quality of the deliverables. As the consciousness on environmental degradation is increasing, the need of assessing environmental impacts of construction projects is also increasing. Delaney, (2014) stated that developments of large construction may degrade quality of air of an ar ea. However, according to Chen, Li and Tu, (2013) dumping of wastes in large projects can lead to degradation of soil and water also. As the countries are implementing stricter policies for reducing environmental degradation, importance of evaluating environmental impacts is being more evident. The current report contains discussion on the implementation plan of quality management and environmental assessment techniques in construction of new stadium in Perth. Description of the case study: Perth Stadium development: Perth stadium redevelopment is one of the largest projects in Western Australia (Perthstadium.com.au, 2015).The new stadium in Perth is being developed not only for improving sports infrastructure of the country; it will be responsible for economic growth of Western Australia also. The Government of Western Australia took the initiative for developing new stadium in Perth. Famous constructor Brookfield Multiplex is appointed as the project manager. Scope of the project includes development of a multipurpose stadium with about 60000 seats, transportation facility including such as foot bridges, railway station ,bus terminus, food courts, entertainment zones and car parking facility. The scope also includes development play grounds for children, amphitheatre and picnic areas. However the construction is not completed. It is expected that the new stadium will be open by 2018. Quality management in Perth stadium reconstruction: As the stadium requires being completed within short time, implementation of quality management techniques is important for completing the project successfully. As the new stadium development in Perth includes several construction activities, undertaking of the project can cause environmental degradation in Western Australia. As the Government of Western Australia follows strict standards about environmental quality, implementation of environmental assessment techniques is important for uninterrupted execution of construction activities. Ghaffari, (2013) states that absence of proper quality management techniques leads to wastage of both financial and human resources. Awange, (2012) opines that identification of parameters on which quality of the construction related activities depends are important to develop quality management techniques inn projects. However, parameters for determining quality vary for different projects due to presence of differences among locations and designs (Goetsch and Davis, 2013). Factors for defining quality: Guichard, (2013) suggested some common parameter for managing quality on a construction project. These parameters include developing any construction according to the design and meeting the requirements of customers. Quality of a construction also depends on fulfilling the specifications of any regulatory bodies associated with the project. The Government of Australia is undertaking the Perth Stadium reconstruction project as a part of Western Australia development activities (Halwatura and Ranasinghe, 2013). The new stadium will be used for arranging several national and international sports events (Kuntjoro, Jumahat and Salleh, 2013). Apart from this, local people will also use this stadium as an entertainment center. Design of the stadium is prepared in such way so that the seating capacity can be increased in future. The stadium not only possess advanced infrastructure of arranging sports events, it also includes restaurants and transportation facility for visitors. Analysis on the design of proposed stadium indicates that quality of the project will depend on meeting the designing specifications, meeting the requirements of Australian Government. Quality of the project will also depend on fulfilling the specifications of Australian Government on environmental standards. As common people are one of the main stakehol ders of this project, meeting their expectations will also determine quality of the new stadium. Need for using quality control techniques in Stadium Development project: Use of quality management techniques for executing a project ensures that the tasks needed for fulfilling requirements of customers are being conducted efficiently (Leydecker, 2013). Li and Zhang, (2013) suggests that use of quality management techniques enable the project team to develop policies related with the project efficiently. The tasks related with implementation of quality assurance techniques also include setting of standards and developing guidelines. According to Lingard and Wakefield, (2013) quality of a construction project depends on the efficiency of the staffs. Training of members in a project team is required for imp roving efficiency of the whole team. According to Makuch and Pereira, (2012) quality assurance techniques deal with identification of the need of training in project team. However the tasks related with setting guidelines and monitoring project activities are also conducted as a part of quality assurance technique implementation in project. The stadium in Perth will be developed on large area. As the size of project is larger than normal construction projects, several activities will be conducted simultaneously. It indicates that the project team will face difficulties while monitoring. High complexity of the design , also indicates that every activities related with construction required being monitored closely in order to meeting requirements of the Government of Australia. The project manager, Brookfield Multiplex is not only responsible for developing the stadium and other secondary construction, the organization is also responsible for maintenance of the stadium in future. As development of such large constructions can cause environmental degradation in Perth and surrounding cities, implementation of quality management tools is important for meeting the requirements of the Government and environmental regulatory bodies. Factors affecting quality: According to McEwen, (2013) a construction project can be segmented into three main phases designing and planning phase, phase of construction, operation and maintenance phase. As the quality of project deliverables depend on activities in every stage, identification of factors that can affect the quality of deliverables is important for implementing quality management techniques. According to Millar, Oliner and Sichel, (2013) quality of a construction project depends on the raw material. Muturi and Sagwe, (2013) states that lack of suppliers involvement with project activities can impact on the overall quality. Lack of skilled members on project team can also reduce quality of the constructions. Planning and scheduling different tasks in project influences on the successful execution of the tasks. Quality of the project can also be hampered due to lack of proper planning and scheduling. As new stadium development will be used for arranging different supported and entertainment activities, quality of raw material is important for fulfilling its purpose. Although Brookfield multiplex, a famous constructor is appointed as the project manager, local citizens require being hired for timely completion of the project. Lack of training among casual staffs can affect quality of the stadium. Quality of the Air and land can be degraded while undertaking the project. Development of inefficient project policies can affect the quality. Analysis on the stadium development project indicates that the quality can be affected due to lack of supplier involvement, lack of collaboration among teams, inefficient project policies, lack of budget, and absence of quality standards. Total quality management (TQM) in Stadium reconstruction: According to Pries and Quigley, (2013) use of TQM techniques enables a project team to control quality standards at every stage of project cycle. Randolph, (2014) states that implementation of TQM is effective for maintaining quality of construction projects as it ensures that all stakeholder are involved with the project management process. Thus fulfilling requirements of customers become easier for the project team. Figure 1: Elements of TQM in construction projects TQM implementation process in new stadium development project includes development of policies regarding supplier, training of employees, and communication among teams and deciding methods required for quality measurement. Modifying role of management: Scott Howe, (2000) states that effectiveness of TQM techniques depend on the management policies for executing a project. Quality of the project depends on meeting criteria of its stakeholders. Development of project charter can enable the project manager to understand scope of the project (Sherratt, 2014). Development of project charter will also be effective for identifying the risks associated with project. Prediction of the potential risks leads to development of more effective management policies. As the project of developing new stadium in Perth consists of several construction works, the managers can identify subtasks within large construction works. Use of Work breakdown structure will be effective for identifying the subtasks (Shrestha, Burns and Shields, 2013). As several tasks require being completed within estimated time, the managers of project team can develop milestones for scheduling tasks. Although different teams will be working in the project, communication among members of a project team is an important factor for improving quality of the tasks (Smiley, Fernie and Dainty, 2014). Management of the project can develop communication plans for maintaining collaboration among teams. The project managers also can develop proper reporting structure for monitoring activities related with construction work. Need for training: Smith, Merna and Jobling, (2013) opined that effectiveness of management policies depends on the process of implementing it. As the proposed design of new stadium is highly complex, skilled workforce is required for meeting all specifications of design. However, the project manager, Brookfield Multiplex requires recruiting temporary staffs for completion of the project. The organization can provide training to these staffs to assist them for developing new skills. Stahl, (2013) stated that each construction project is unique as the designs of different constructions are different. According to Tao and Tam, (2013) technological requirements for undertaking a construction project varies highly on the design. As different technologies are used for executing different tasks within a project, training of employees is important for improving their skills. Emphasizing on teamwork: As the time for completing project is short, the project manager can develop separate teams for executing tasks. These teams will be responsible for developing their own goals. Scheduling all tasks of large project can be difficult for a single team (Taylor, 2010). If different teams take the responsibility of scheduling their own duties, chances of completing the project on time will increase (Walter and Styhre, 2013). However the teams require communicating with each other for developing more effective project plans. Engaging different teams to make final plan, enables the project manager to revise these plans (Shrestha, Burns and Shields, 2013). As a result of revising plans for several times, number of flaws reduces. Communication among teams plays an important role for successful completion of the project (Watts, 2013). The project manager can use reporting structures for supervising the construction activities and monitoring progress in project. Although team work at the first phase of project cycle leads to development of effective plan, it is also required in construction phase also. Lingard and Wakefield (2013) states that construction projects require professionals of different fields for being completed. Collaboration among the teams of different professionals is essential for fulfilling the requirements of Western Australia Government. Use of statistical method: According to Kuntjoro, Jumahat and Salleh, (2013) the teams handling large projects may face several difficulties for completing the project within time and budget. Analysis on the project of new stadium development in Perth indicates that the tasks relayed with the project are highly complex . In this project statistical methods can be used for solving the problems which are faced by project team while executing the tasks. As stated by identification of the problems which are affecting quality of a project is necessary for developing quality management strategies. Use of statistical methods for identification of the factors which are impacting on the overall quality is more effective than any other methods (Walter and Styhre, 2013). Shrestha, Burns and Shields, (2013) suggest that use of data for making decisions results development of efficient decisions. Lingard and Wakefield, (2013) also opines that making decisions on basis of view of members of the pr oject team can increase risks. Analysis on the project of new Perth Stadium development indicates that the teams can use cause and effect diagrams, histograms and graphs for identifying the factors influencing quality of the project. However, use of statistical methods dose not reduce the importance of contribution of the members in planning and decision making process. Feasibility analysis: Effectiveness of quality management techniques depends on the cost require for implementing the strategy. Goetsch and Davis, (2013) considered that the cost of quality management tools as the primary parameters for measuring quality of a project. Although implementation of quality management strategies is important for meeting customer requirements, it also requires being ensured that use of these tools are not affecting profitability of the project (Shrestha, Burns and Shields, 2013). Involving supplier with quality management: Relationship among the stakeholders of a project influences quality of the deliverables (Walter and Styhre, 2013). Goetsch and Davis, (2013) state that successful execution of the project depends on involvements of the stakeholders .According to Kuntjoro, Jumahat and Salleh, (2013) the quality of project delivered by a constructor depends on the quality of material and equipments provided by supplier.() opines that maintenance of close relationship with suppliers is required for receiving raw materials of high quality at affordable cost. As stated by Lingard and Wakefield (2013) maintaining long term relationship with suppliers enables the constructor to reduce the number of suppliers for getting raw materials. As such relationships are based on mutual trust between the suppliers and constructors; chances for getting materials of lower quality reduce. Quality of material will impact on the new stadium in Perth also. In this case the supplie rs which have long term relationships with Brookfield Multiplex can be engaged with the supply chain process of the project. Engaging long term suppliers of Brookfield can improve quality of the material. Apart from building close relation with the suppliers, constructors also can request them for implementing TQM processes. Using ISO standards for quality control: Randolph, (2014) states that the primary objective of implementing quality management techniques in a project to attain satisfaction of all stakeholders. Use of ISO standards can enable organizations to implement TQM (Lingard and Wakefield, 2013). Engaging ISO registered organizations will also enable the manager of new stadium development project to get materials of high quality. Involving clients with the project: As stated by Kuntjoro, Jumahat and Salleh, (2013) the trend of engaging clients with TQM processes is becoming more popular. Shrestha, Burns and Shields, (2013) opined that successful implementation of TQM processes requires contribution of all parties associated with it. Involving both internal and external customers with the TQM process enables the project management team to meet their requirements more efficiently (Walter and Styhre, 2013). The government of Western Australia is the final customer of this project. The Government can be engaged with policy development tasks, quality checking process of construction works and raw materials. Involving the Government for quality checking and policy development tasks leads to better fulfillments of clients requirements. Sustainability and Environmental impact assessment for New Stadium development project: According to Lingard and Wakefield, (2013) necessity of environmental impact assessments is high for large construction projects as undertaking of these projects impacts severely on the environment. Goetsch and Davis, (2013) stated that development of large constructions not only degrades the quality of land or air these projects also impacts negatively on the public health also . As the consciousness on environmental degradation is increasing, undertaking project in sustainable manner enables the project manager to attain satisfaction of all customers. However it is important to implement EIA techniques at all stages of project cycle to minimize the negative impacts of activities related with project on environment (Kuntjoro, Jumahat and Salleh, 2013). Implementation of EIA can be done in few stages in a project. The project of new stadium development in Perth will be undertaken for long time. Scope of the project includes several construction works. It indicates that development of the new stadium will impact on the land and air quality of the area. As the construction works will take long time for being completed, undertaking of the project may impact on public heath also. The construction works may be interrupted at any stage of project if the environmental standards are not maintained. Implementation of EIA techniques is important to develop proper mitigation strategies (Walter and Styhre, 2013). Once the impacts are identified, it is important to develop strategies for mitigating the identified impacts of project. EIA in project cycle: Figure 2: EIA processes for construction project Pre EIA implementation stages: The pre implementation stages of EIA techniques deals with screening and scoping of the project (Randolph, 2014). At the screening phase the decision regarding requirements of EIA is taken. Screening phase of the EIA implementation process in new stadium development will also deal with identification of the approaches used for EIA implementation in the project. Second stage of the EIA implementation process in new stadium development project in Perth deals with identification of the scopes of the project. The potential impacts of a construction development project can be predicted from the findings of scope analysis (Kuntjoro, Jumahat and Salleh, 2013). Scope analysis of the stadium development project indicates that after successful, completion, the project will be able to deliver a multipurpose stadium, restaurants , entertainment centers and transportation facility . As the number of construction works is high level of environmental degradation will also be high. At this stage, the current policies of project development will be revised. According to Randolph, (2014) development identification of alternative project strategies is done on basis of scope analysis of the project. Main EIA stages: On completion of tasks related with pre EIA implementation stages, asks for main phase of EIA implementation process will start. The main phase of EIA implementation includes development of policies, execution of administration related tasks and development of project description (Walter and Styhre, 2013). In case of Perth stadium development project, the environmental policies of Australian Government will be revised. Often the constructors need to obtain permits from Government for undertaking a project. Perth stadium construction may affect health condition of the area. In the next stages of EIA implementation process, base line data about the residents of surrounding area will be established. Establishment of baseline data is important for analysis the potential impacts on heath of local people (Walter and Styhre, 2013). Sixth stage of the EIA implementation in Perth stadium development deals with evaluation of potential impacts of the project on environment of P erth and other cities. Post EIA implementation stages: The post EIA implementation stages deal with monitoring the effects of project on environment. In this stage the effectiveness of revised strategies are analyzed on basis of the results. In case of stadium development project in Perth the effects of the project will be monitored during construction of the stadium. However the effects will also be monitored while executing the tasks related with secondary construction works. In main phase of construction process some parameters regarding environmental impacts of the development project will be set. At post EIA implementation phase these parameters will be periodically measured and will also be compared with the environmental standards. On basis of the findings of this analysis, the strategies of stadium development will be revised. Tools used for identification, prediction and evaluation of environmental impacts: Identification Prediction Evaluation Checklists Checklists Modeling and simulation GIS Impact matrices Cost benefit analysis Impact matrices Impact networks Multiple criteria analysis Impact networks GIS GIS Multiple criteria analysis Modeling and simulation Table 1: Tools used for identification, prediction and evaluation of environmental impacts Phases Steps Tools Planning and identification of impacts Setting indicators Developing aims GIS Data base Expert systems Prediction and measurement of environmental impacts Assessing impacts Analyzing data Estimation of standards Data analysis models Evaluation of strategies Normalization of data Providing rankings Analysis of sensitivity GIS Table 2: Software Tools used for identification, prediction and evaluation of environmental impacts Table 1 and 2 reflects the tools used for measuring environmental parameters. The manager of new Stadium project in Perth can use various tools for indentifying the potential impacts of the construction works. The management can use tools such as impact networks, checklists and impact matrices for forecasting the negative impacts on environment. The management also can use multiple criteria analysis and statistical tools for measuring the level of environmental degradation for undertaking the project. The tools such as impact networks, checklists and impact matrices can also be used for identifying the current environmental impacts due to project activities (Randolph, 2014). Prediction of potential impacts of environmental degradation can also be done using modeling and simulation. Evaluation of the EIA activities is conducted using impact networks, checklists and impact matrices. Cost benefit analysis, multiple criteria analysis and GIS techniques are also used for this purpose (Wal ter and Styhre, 2013). Conclusion: Analysis made in this report indicates that implementation of quality management techniques is essential for new stadium development project in Perth. The analysis reflects that quality of the deliverables of this project depends on quality of raw material, quality of available equipments and skill of workers. Apart from this, effectiveness of the management policies can be considered as one of the most important factors for improving quality of the deliverables. However, in this project, TQM can be used for improving quality of the construction works. Use of TQM will enable the project manager to conduct the tasks of each stage in the project life cycle efficiently. Thus the quality of overall project will improve. The suggested ways of TQM implementation in this project are making project policies by different groups in the management team, developing project charter for scope identification and development of WBS for identifying subtasks. In this project preparation of communicati on plan is suggested for improving collaboration among the teams .Analysis made in the project also reflects that the analysis of risk and factors affecting quality of deliverables can be done by using cause and effect matrix. Statistical data can be used for improving the quality of decisions made by managers. However, use of quality management techniques can increase requirements of budget for a project. The cost effectiveness of any TQM strategy requires being analyzed before implementing within the project. The report also contains discussion on EIA techniques which can be used for measuring the negative impacts of undertaking construction projects on environment. Discussion made on the EIA techniques in this report indicates that the environmental impacts require being assessed at every stage of project cycle. Environmental standards of Australian Government can be followed to monitor level of environmental degradation due to project activities. Implementation of EIA can be don e in few stages in Perth New stadium development project. The stages are Screening of project, Scoping, Identification of policies and regulation applicable to the project, identification of permits obtained by project Considering EIA laws. The EIA implementation process also deals with providing background information and identification of potential impacts, establishing baseline standards for public health, identification of potential impacts and identification of strategies for reducing impacts .The tasks related with identification , evaluation and prediction of environmental impacts of project activities can be measured by impact networks, checklists and impact matrices, modeling and simulation, cost benefit analysis, multiple criteria analysis and GIS techniques. References: AboMoslim, S. and Russell, A. 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Designing the Internet of Things. Wiley. Millar, J., Oliner, S. and Sichel, D. (2013). Time-to-plan lags for commercial construction projects. Cambridge, Mass.: National Bureau of Economic Research. Muturi, D. and Sagwe, J. (2013). The TQM Journal. Bradford: Emerald Group Publishing Limited. Perthstadium.com.au, (2015). The new Perth Stadium. [online] Available at: https://www.perthstadium.com.au/ [Accessed 24 Mar. 2015]. Pries, K. and Quigley, J. (2013). Total quality management for project management. Boca Raton, FL: CRC Press. Randolph, S. (2014). Maximizing Project Value: A Project Manager's Guide. Project Management Journal, 45(2), pp.e2-e2. Scott Howe, A. (2000). Designing for automated construction. Automation in Construction, 9(3), pp.259-276. Sherratt, F. (2014). Exploring Zero Target safety programmes in the UK construction industry. Construction Management and Economics, 32(7-8), pp.737-748. Shrestha, P., Burns, L. and Shields, D. (2013). Magnitude of Construction Cost and Schedule Overruns in Public Work Projects. Journal of Construction Engineering, 2013, pp.1-9. Smiley, J., Fernie, S. and Dainty, A. (2014). Understanding construction reform discourses. Construction Management and Economics, 32(7-8), pp.804-815. Smith, N., Merna, T. and Jobling, P. (2013). Managing Risk in Construction Projects. Hoboken: Wiley. Stahl, G. (2013). Translating Euclid. [San Rafael, Calif.]: Morgan Claypool. Tao, R. and Tam, C. (2013). System reliability theory based multiple-objective optimization model for construction projects. Automation in Construction, 31, pp.54-64. Taylor, P. (2010). Moodle 1.9 for design and technology. Birmingham, UK: Packt Pub. Walter, L. and Styhre, A. (2013). The role of organizational objects in construction projects: the case of the collapse and restoration of the Tjrn Bridge. Construction Management and Economics, 31(12), pp.1172-1185. Watts, A. (2013). Modern Construction Handbook. Berlin: Ambra. 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Study of Freeserve Marketing Mix

Question: Discuss about the Study of Freeserve Marketing Mix. Answer: Introduction: The aim of the report is to understand the concept of marketing mix and its importance for a product or a service. Traditionally 4 Ps of marketing mix were used to determine the suitability of a product for a particular target group of people and at times for a particular region or place (Huang Sarigll, 2014). In addition to this, the marketing mix helps to understand the service by grasping the nuances of the four Ps. However, it has to be said that there has been inclusion of more 4Ps that has ultimately resulted in 8Ps of marketing mix. This report will focus on the 8Ps of marketing mix of Freeserve, the British Internet Service Provider. Freeserve, the British Internet Service Provider merged into the Wanadoo group in 2000, a subsidiary group of France Telecom. The Service Provider has not been running in profit and therefore, there is a great need of developing its marketing mix in order to improve its marketing technique (Freeserve.co.uk, 2017). The aim of this report is to understand the various elements of the marketing mix and how well these elements can be used by Freeserve that might help the Company to improve its business. Description of the 8 marketing mix concepts and its application: Reading Owomoyela, Ola and Oyeniyi, (2013), it has been found that in the marketing theory, the marketing mix has been defined by the 8Ps. These are Product, Place, Price, Promotion, People, Physical Evidence, Process and Partnership. A detailed theoretical description of the mentioned marketing nix elements can be done here. Product: Product is the physical product that the particular Company sells or offer to the people. As stated by, product can have a specific version as well. There are various types of product categories as well. Major categories of product include, consumer or the business product like FMCG goods, and the other category are the convenience products (Helm Gritsch, 2014). A service can also be considered as a product for the consumers. Moreover, the concept of Product Life Cycle (PLC) also falls under this element of the marketing mix. The PLC defines the particular stage where the product lays. These stages are the Growth, Maturity and Decline (Liu et al., 2017). If Freeserve is classified as a product, it can be conveniently said that it is the internet service and not a physical product. Thus, there is no concept of the durability of the product. However, from the recent market analysis, it can be said that Freeserve is at a stage of decline because the Company, independently is not at good market position. Place: Place of the marketing mix element is the location where it is determined where the particular product will be located. This place also includes the distribution outlets where the particular product can be made available for the consumers to purchase (Al-Dmour, Al-Zubi Kakeesh, 2013). For instance, a retail store or a particular outlet of the product is also considered as the Place of the marketing mix element. In case of Freeserve, there are no outlets or shops to provide internet services but the same is comprehended from their end by the means of a service. However, it has to be mentioned that contacting them by the means of phone calls or by directly visiting their website always remained in the option (Freeserve.co.uk, 2017). Price: Price emphasizes the value for exchange of the product that the consumers have to pay in order to use the particular product or the service. In the view point of Raj, Sasikumar and Sriram, (2013), price of a product is set by keeping a profit margin for the particular Company. Further, Raj, Sasikumar and Sriram, (2013) commented that it becomes very crucial for a particular Company to engage in a competitive pricing that should help the Company to differentiate its product from other products in the market. In this respect, Datta, Ailawadi and van Heerde, (2016) pointed out that in case of a well recognized brand, there remains a chance where high pricing of the product shall be accepted by the consumers as well. Freeserve provide its service by the means of monthly subscription charges for the internet access. In fact, it was one of the first Companies in UK to dispense the usual monthly subscription fee instead of collecting a proportionate standard telephone line charges. One of the intense competitors of Freeserve is Oftel. Apart from pricing strategy, the two Companies are also engaged in some kind of ethical controversies as well. People: The marketing mix element, people, defines those who actually enjoys the service or utilizes the product. As pointed out by Khan, (2014), it falls under the major responsibilities of the particular Company to think of the best possible ways to satisfy the needs and demands of the people. In fact, many Companies form a group of special team who are responsible for checking the market demand and then adopting major changes in the particular product (Owomoyela, Ola Oyeniyi, 2013). In case of Freeserve, People are the users of the Internet. It is expected that the Company should understand the demand of the people in the areas where the Company provides its service. Promotion: Promotion is the most critical factor in the marketing mix elements. As pointed out by Goi, (2015), services and products are easy to duplicate and thus the market can easily gets saturated with different types of products and services, might be of same type. However, what actually differentiates them in the market is the way the particular product is promoted. Promotions are done by the means of advertising and by building a relationship with the consumers. The main aim of the promotional element is to communicate about the product to the target group of people. Davari and Strutton, (2014) revealed the main channels of the promotion. These are advertising, public relations, sales promotion, sponsorship and any other publicity means. The message delivered by the means of promotional technique should be appealing to the consumers that would ultimately result in demand simulation. No such promotional evidences have been found in case of Freeserve. The service provider does not focus of promotional techniques. Therefore, there is a great need of promotional practice to be involved by the Company. Physical Evidence: Physical evidence or the packaging of the marketing element is the way a product is made attractive among the consumers. It is all about the layout and the packaging that is done on a particular product (Barrett Weinstein, 2015). For example, the shape, color and the design of the packaging element are the physical evidence of a product. However, as pointed out by Harrington et al., (2017), that for a service, there are no physical evidences and that the element is only meant for physical product. In case of Freeserve, being an internet service provider, there is no means of improving the physical evidence of the product. Process: Process identifies the delivering means of a product or a service. In case of a tangible physical product, a number of steps are involved before the product is sent to the particular store or outlet for selling purpose (Fitzgerald, Cavanaugh Bhiro, 2014). For instance, a product is primarily manufactured at the factory or the industry, the same is then sent to the whole seller, and then the product is sent to the retailers or the shops, from where the products are directly sold to the consumers. This complete distribution method is known as the process of the marketing mix. Freeserve, being a service and an intangible product do not follow any process of the delivering method. However, the service is provided to the consumers by the means of cables and wire. There are no questions of transmitting the service from one stage to the other. Partnership: Partnership defines the means by which one or more Companies tie up together for the purpose of carrying out their promotional activities and achieve their marketing goals. This practice is used by many Companies like a mobile and a telecom connectivity provider (Sinapuelas, Wang Bohlmann, 2015). This way both the companies get benefitted and at the same time, the promotional expenses get reduced to certain extent as well. There are certain evidences that revealed that Freeserve had partnered with Littlewoods for the ISP promotion. Likewise, a partnership promotion was also evident with the Dixon as well. Recommendations for the organization: Based on the theoretical analysis of the 8Ps of marketing mix, certain recommendations can be made that shall improve the present condition of the promotional and marketing perspective of the organization. Product: As evident that Freeserve is the Internet Service Provider and thus, it provides service and it is not a tangible product. In terms of its recommendation, it can be said that the quality of the product needs to be improved. It has been found that Freeserve has been providing internet service to the people of UK. The quality of the service can be calculated on the basis of the internet speed. It has to be understood in the era of globalization, there are great chances that any company could enter the market and dominate the market (Hamid, Ab Talib Mohamad, 2014). Therefore, it can be recommended that Freeserve should increase its speed and the service charges should be made on the basis of different plans or schemes availed by a customer. Improving the service quality will definitely help the Company to fight against the intense competition and the advent of globalization in the market of its operation. Place: Freeserve operates in the regions of UK. There is no such evidence of the fact that the Company is planning for expansion. Therefore, it is expected that the marketing should be concentrated in the regions of UK. It is recommended that whole England including London, Scotland, Wales and others should be the targeted regions for operation. Price: It has been evident that there are not many competitors of Freeserve in the market, it is expected there is no such need for coming up with a competitive pricing strategy. However, it is recommended that the price of the service should be reasonable enough that the consumers do not hesitate to use it (Fitzgerald, Cavanaugh Bhiro, 2014). Moreover, depending upon the speed of the internet and the amount of data required, the price chart can be made. People: The target consumers of Freeserve are all the internet users. Therefore, people residing in UK are the target groups of people. In order to target them, it is expected that digital promotional techniques by using the social media sites or by directly communication by the means of sending direct mails are the most effective means of targeting this group of people. Promotion: As mentioned by Barrett and Weinstein, (2015), a service or a product can be brought back to its maturity stage if proper promotional activities are carried on. Therefore, it is the most important marketing element for a service provider like Freeserve. A number of promotional activities can be mentioned here. i) Electronic, digital and print advertisements: Advertisement is the best possible means of marketing for Freeserve. It is highly recommended that the Company should come up with an innovative design of the promotional advertisement and that the advertisements are telecasted using various media like TV commercials, internet advertising and even for print advertisement in Newspaper Dailies and major Magazines as well (Owomoyela, Ola Oyeniyi, 2013). Designing a good story board and promoting the same at a regular frequency is very effective for this ISP. Almost every company use this means of marketing and promotional techniques. ii) CSR activities: One of the most effective means of promotion is by carrying out CSR activities. Many companies like KFC, Wal-Mart, TESCO and other undertake this particular means to create a positive image of their organization in the market. Therefore, carrying out CSR activities by the means of certain campaigns that would support environmental sustainability or any other ways of doing something better for the society might help Freeserve to fetch better response from the target consumers (Al-Dmour, Al-Zubi Kakeesh, 2013). In this respect, it can be said that Freeserve also faces certain ethical issues that could be easily diluted by the means of carrying out CSR activities. iii) Promotional campaigns: The ISP can come up with an innovative promotional campaign as well. For instance, a campaign that shows the importance of staying connected with people and that internet is helping us to stay connected with our near and dear ones. In order to make this promotional campaign to reach larger masses, the social media networking sites like Facebook, Twitter and the YouTube can be used easily. It has to be understood that the main target groups of people are the ones who use internet. Smart phones are run with the help of internet. Therefore, these people can be easily targeted by the means of creating a promotional campaign where people shall be asked to participate (Hamid, Ab Talib Mohamad, 2014). This could be another effective means of reaching out the people at the right time. Companies like Apple, Samsung have been found to use this marketing strategy at a regular interval. Process: The process of providing the internet service is by the means of cables and wire. There is no scope for a various level of transmitting the service from one place to the other. However, it can be said that the Company might increase their region of operation within UK and Europe. This might fetch them better market opportunity and might help them to prosper in the market. Partnership: Promotion by the means of partnership is also another productive idea that Freeserve might use in order to promote their service among the people. For example, Freeserve might make partnership with a number of TV channels and promote their advertisements by in their channels. Same kind of approach has been found with Apple and Airtel, where Airtel offered free connection with the mobile sets of Apple (Liu et al., 2017). Therefore, partnership promotional activities are common and can be used easily. Conclusion: A detailed analysis has been conducted on the marketing mix elements. Primarily, a theoretical approach has been made on the 8Ps of marketing. On the basis of the understanding, promotional recommendations have been made. As it has been evident that Freeserve as a service provider cannot use all the marketing mix elements for its marketing technique. However, apart from the quality of the service that the Company provides, it is expected that Freeserve should also involve in better promotional techniques as well. 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